About the Role

As my wellness coaching business continues to grow, I am seeking a proactive, organized, and creative Virtual Assistant (VA) and Marketing Specialist + Content Creator to support daily operations and ensure a smooth, professional client experience. This role is ideal for someone who thrives in a fast-moving entrepreneurial environment, has a keen eye for digital marketing and content creation, and understands the wellness, fitness, and coaching space.

You will play a key role in supporting social media content creation, assisting with launches, and keeping key business workflows running efficiently.

Key Responsibilities

1. Content Creation & Social Media Support

• Assist in planning, drafting, and scheduling Instagram and other social media content (posts, reels, stories, and captions).

• Repurpose existing content into graphics, quotes, short-form video ideas, newsletters, etc.

• Maintain brand consistency, tone, and visual aesthetic in all content.

• Track analytics and engagement trends to help optimize growth.

2. Email & Client Communication

• Draft and send professional, high-quality emails using templates or guidance provided.

• Assist with weekly newsletters, broadcast emails, launch emails, and follow-up communication.

• Manage inbox organization, respond to basic inquiries, and flag important messages.

3. Calendar & Task Management

• Manage and optimize my calendar with appointments, coaching sessions, interviews, and content blocks.

• Coordinate meetings, send reminders, and avoid scheduling conflicts.

• Keep track of deadlines, deliverables, and recurring tasks.

• Keep website up to date with programs etc

• Keep social media and other platforms up to date

4. Program Launch Support

• Assist with launch preparation and back-end organizational tasks for programs such as:

• Strike Sugar

• TWT

• Clean Living Mastery

• Eat Clean programs

• Workshops, challenges, and special events

• Upload or organize materials inside Kajabi/Thinkific/Teachable (or other platforms).

• Support sales pages, email sequences, and social promo rollouts.

• Provide basic customer support during active launch periods.

5. General Administrative Support

• Maintain files, documents, and SOPs.

• Track payments, invoices, or client onboarding tasks (as needed).

• Provide operational support that helps the business run smoothly as it scales.

Required Skills & Experience

• 2+ years experience as a Virtual Assistant or Marketing Specialist (or similar roles)

• Strong writing and communication skills.

• Experience with Instagram and Facebook content scheduling and simple content creation tools (Canva, CapCut, etc.).

• Proficiency with email platforms (ConvertKit, Flodesk, Mailchimp, or similar).

• Experience with Squarespace Website Platform and online course platforms (Kajabi, Thinkific, Teachable) is an asset.

• Excellent organizational and time-management skills.

• Tech-savvy and quick to learn new tools and systems.

• Able to maintain a professional, confidential relationship with clients.

Personal Qualities

• Highly organized with strong attention to detail.

• Self-starter who takes initiative and anticipates needs.

• Calm under pressure, especially during busy launch periods.

• Creative, positive, and aligned with wellness, fitness, or holistic living.

• Flexible and adaptable—comfortable working in an entrepreneurial environment.

Hours & Compensation

• Part-time to start (approx. 4-6 hours/week), with potential to grow into more hours as the business expands.

• Compensation dependent on experience.

• Remote & in person position with flexible working hours.

• Preferably in a one hour radius from where I live (near Toronto)

To apply:

1. Email me at tr@toscarenomedia.com with the subject line [JOB APPLICATION] + Your First & Last Name and share a few sentences as to why you think this role is perfectly suited to your skillset.
   

2. You can also attach a resume OR send me the links to your personal LinkedIn or social media channels so that I can connect with you and learn more about your work. 

**Please apply before December 20th, 2025